Toy box was designed address the issue that today that so many children's toys are thrown away so quickly, filling up landfills. Everything a child needs to create a wide variety of toys comes in a wooden box (which also doubles as the packaging), all the parts can be rearranged and used in different configurations. The versatility and simplistic characterisation of each toy is intended to create an emotional attachment between the toy and child, so that they don't want to throw it away!

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